The Drone ‘Bubble’ - How to survive in a competitive market
BE AGNOSTIC – ‘It’s not about the drone’…..Whilst many operators have entered the industry because of love for flying technology this should not be the key selling point. Most clients do not care what method of capture you use as long as it is safe, limits their risk and provides a cost effective solution to their specific requirement. Enter every client engagement with that principle, speak to them in their language and be results driven.
COLLABORATE – In an industry that is moving towards a consolidation point, organisations should look to collaborate with companies of a similar size providing complimentary skills. The aim is to provide a more comprehensive offering, to make the overall effect greater than the sum of the parts, to make 2+2 = 5, or ideally 25. Companies often don’t want to share what they see as a unique offering but genuinely being unique is very rare in todays market. As the old saying goes, ‘there is safety in numbers’.
2015 was a year of market excitement and anticipated growth and 2017 is shaping up to be a year of market consolidation. Evolution is constantly in motion and the weaker entities will find it unsustainable unless they change. What is your business doing to adapt and survive?